Ottakringer has come up with something new – the incomparably drinkable Ottakringer Lager and the 11-pack crate, which now makes it easier to take pure beer enjoyment lighty. We were allowed to devote ourselves to the packaging of the lager and the launch campaign. Said and done – with a campaign that left no throat dry on TV, OOH, particularly large OOH and online. Have we already mentioned particularly large OOH? 48 arches of more product, to be precise.